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It’s safe to say that the travel industry has changed a lot in the last 18 months. As restrictions continue to face many states across Australia, it comes as no surprise that the travel industry has felt the weight of the pandemic. But how do Australians view their likelihood of travel in the future? Are there any reasons why Australian won’t travel in the future? Could booking incentives entice travellers?
The latest Power Retail Talking Point report examines the driving reasons why Australians will jump on a plane in the future, how they plan to book accommodation and what could prevent them from travelling in the future. Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point report spans key areas:
- Likelihood of Booking
- How do Aussies Book Accommodation?
- How do Aussies Book Flights?
- Booking Incentives
- What Prevents Travel Booking?