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Supporting Australian businesses in times such as these is paramount, but how do consumers feel about it? Has the intent to purchase locally made products increased with the pandemic? And will this sentiment remain strong as we emerge from the other side? What may prevent a consumer from choosing an Australian-made product? Does an NPS affect these consumer decisions, and what may keep them coming back after the pandemic has ended?
The latest Power Retail Talking Point seeks out the key drivers and deterrents of Australian made products and retailers, the setbacks and benefits of offering local goods and the intent to increase spend in the future. Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point report spans key areas:
- Purchase Behaviour
- Intent to Purchase
- Net Promoter Score
- Category Popularity
- What Drives Sales?
- What Deters Sales?