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The shift to online has not been lost on anyone. With the last two years fundamentally changing the landscape of retail, there have been myriad developments along the way. From consumer behaviour to digital tech, retail will never be the same. But how much has this shift changed? What are the major differences in consumer behaviour? Have there been changes to comfort levels, and what can retailers do about it?
The latest Power Retail Talking Point examines how much consumer behaviour has transformed in the last two years, and how it may impact retailer strategies moving forward. What are the most significant changes to shopping behaviour? Do Australians prefer in-store or online? Are there categories that they prefer for e-commerce, and what are the incentives that retailers can implement to encourage consumers to choose digital retail? Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point spans key areas:
- Frequency of Shopping Online
- Changes to Online Shopping Behaviour
- Changes to Comfort Levels
- Online v In-Store
- Category Preference