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This is the twentieth in a series of fortnightly reports which draws from the aggregate, anonymised benchmarking data of over 10 million online sessions per month from a broad cross-section of Australian online retailers, plus fortnightly survey data collected from a panel of over 1 million online shoppers.
Understanding consumer behaviour and being able to strategise according to the current climate is what’s necessary to survive. Understanding the trajectory based on real-time insights is what’s necessary to thrive. These fortnightly reports exist to ensure retailers and brands are able to adapt, respond and grow.
It’s vital now more than ever before to ensure you have the latest data at your disposal.
This report covers these three key areas:
– Australian e-commerce benchmark trends
– Australian online shopper insights
– Talking point – Multichannel V Pureplay