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The Website Excellence Series:
The Website Excellence Series is produced by Power Retail and veteran digital strategist Greg Randall. With deep insights, and a comprehensive guide for online retailers, this series provides clear vision into how to drive sales and profits online whilst supercharging your overall website.
Home Page Best Practice:
As the first in the series, this 99-page guide delivers invaluable insights into best practice surrounding the home page, notably the placement treatment and behaviours of home page elements.
This book explores in detail why and how the application of best practice is important to the entire digital channel and how it expedites a retailer’s digital evolution. Further it describes the differences in page element treatment across devices (desktop and smartphones), what extra effort needs to be applied to ensure best practice is leveraged on smartphone screens and finally, understand how Australian and global retailers are leveraging best practice in action.