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Providoor partners with Convert Digital and commercetools for new site

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By Published On: November 18, 20220 Comments

The locally run gourmet restaurant marketplace has had an upgrade with a priority on superior customer experience, efficient operations and scalable growth.

Australian home-delivery restaurant marketplace, Providoor, has launched its new and improved website in partnership with eCommerce platform, commercetools, and eCommerce web design and development agency, Convert Digital. 

Providoor, a marketplace enabling Australians to access the nation’s best restaurants from home, was launched in Melbourne by celebrity chef Shane Delia amid the 2020 COVID-19 lockdowns which impacted the region’s food and beverage industry. The company has since helped restaurants deliver over 1 million meals, and expanded its operations to Sydney and, most recently, Brisbane with the mission to enable customers to experience five-star restaurants’ best dishes from home. With ongoing staffing issues affecting the hospitality industry, as well as lingering health concerns, this offers an alternative for customers looking to enjoy a nice meal without needing to leave the house.

“Partnering with commercetools and Convert Digital allows us to scale and launch same-day delivery, customise luxury food ordering and deliver superior user experiences, without having to rebuild basic eCommerce flows,” said Elizabeth Wilson, Chief Product Officer at Providoor. “The ability to build scalable experiences is key in our next era of growth as we aim to capture a greater share of the multi-billion-dollar food delivery market.”

Leveraging commercetools Composable Commerce, the new website improves operational efficiency, supports multi-region growth at scale, and accelerates revenue growth through advanced, modern customer experiences. Composable Commerce is an approach to development in which components are “composed” into a custom application, in this case Convert Digital has tailored the website to support user experience for both end users and restaurant partners, including the development of a partner portal.

The global food delivery market is worth over $150B with food delivery online spending and transactions growing 30% between 2018 and 2021 in Australia. In August, Roy Morgan released a report finding over 7 million Australians use meal delivery services, this is up from 3.6 million in early 2020. 

 To support Providoor’s market share growth, the new commercetools-powered features, developed by Convert Digital, include same-day delivery, and real-time inventory visibility to ensure customer needs and demands are met, especially around peak demand periods. 

“commercetools, Convert Digital and Providoor have a shared ambition in making both the client and end-user experience seamless and frictionless,” said Scott Treller, Vice President of APAC at commercetools. “The ability to continuously innovate, scale and adapt is paramount to success in today’s constantly evolving commerce landscape. Consumers have dozens of options to choose from when it comes to meal delivery, so in order to be successful, the customer experience cannot falter.”

Fellow Australian company and key collaborator on the project, Convert Digital headed the web design and development of the website. “We are so proud to have worked with Providoor to seamlessly connect the very best chefs and restaurants with diners across Australia. The fully flexible and adaptable new site is totally future-proof and positioned to support Providoor’s exponential growth plans,” said Andrew Waite, Managing Director at Convert Digital. “This is a huge step forward for the Convert Digital team as we further develop our expertise within the MACH (Microservices-based, API-first, Cloud-native and Headless) ecosystem.” 

“Our mission is to make exceptional food experiences accessible,” said Elizabeth Wilson, Chief Product Officer at Providoor. “commercetools and Convert Digital are enabling our mission by giving us the technical foundation we need to launch in new cities, create new experiences and grow our restaurant partners.”

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About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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