Amazon’s Android Appstore to Arrive in Australia

Hinting at a worldwide release in the coming months, Amazon’s Android Appstore is scheduled for release in over 200 countries, including our own.

The US-based online retail and technology giant, Amazon, has announced its plans to introduce its Android-based Appstore will expand to include over 200 countries, including the addition of Australia, Brazil, Mexico, Canada, South Africa and South Korea, TechCrunch reports.

The announcement heralds the most recent push by Amazon to swell its database by enticing new customers into the Amazon ecosystem. Amazon’s apps dovetail nicely with the company’s own tablet/e-reader hardware and may also be designed to encourage shopping via its online retail properties.

Amazon has invited developers to begin submitting their apps for distribution into these newly opened nations immediately, while the individual app storefronts are expected to arrive in the months ahead, when Amazon officially launches its Android Appstore globally.

“Amazon’s platform is a complete end-to-end solution for developers wanting to build, market and monetise their apps and games on Kindle Fire and Android devices,” said Mike George, Vice President of Apps and Games at Amazon, in an official release. “Allowing developers to target distribution of their apps and games in even more international countries is yet another important milestone as we strive to serve consumers and developers globally. Many of our existing developers have localised their apps and games for international consumers, and we look forward to working with new developers that have been waiting to bring their apps to more Amazon customers across the globe.”

Since originally launching the store to a US audience in 2011, Amazon has been introducing various features to enhance the developers’ ability to charge users. These include single-click purchases, in-app purchases and GameCircle (which is a specific initiative for promoting the use of gaming apps).

Amazon says that a study of 500 games that utilise in-app purchasing on Amazon found that those enabled to work via GameCircle earned 83 percent more average revenue per user than non-GameCircle games.

Last year, an independent study on the performance of leading app stores found that Amazon’s Appstore generated almost as many in sales as Apple’s App Store, albeit at 89 percent of Apple’s app revenue. The Google Play store came in at a distant third.

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