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Kitchenware Direct Launches NSW Fulfilment Centre
In a bid to improve efficiency and cut delivery delays, WA-based Kitchenware Direct has invested in a new warehouse in New South Wales.
Big news for home chefs: Kitchenware Direct, an online shopping mecca of kitchenware lovers, is taking steps to make fulfilling bulky kitchen products quicker and easier than before, with the launch of a large new warehouse.
Announcing the launch of the second warehouse, to be located in NSW, the online retailer has clear plans for growth. The brand first moved online in 2006, growing out of a Western Australian bricks-and-mortar business that launched in 2001. Since then, the business’ owners have found that e-commerce has enabled them to grow a far larger customer base than would have been possible before, but this is also creating difficulties when it comes to logistics.
Joining the existing distribution centre based in Perth, WA, the establishment of a second warehouse aims to slash delivery times, offer improved customer service and expand the retailer’s geographical reach.
Kitchenware Direct’s Managing Director Peter Macaulay says the move is all about improving the brand’s service offering.
“We set ourselves a task: to explore how we could improve our already successful business model, setting our sights on significantly reducing delivery times to our customers,” he said.
Now with dual warehouses operating on both side of the country, product despatch and service operations will effectively be doubled, the retailer expects. Additional benefits to the customer will be found in double the available inventory, speedier re-stocking times and locally-relevant, personalised support and customer service.
Also implementing new and top of the line warehouse inventory and management software, the move sees the retailer strive for improved customer focused solutions. Following the launch of the a mobile site in 2012, this latest move will allow its owners to continue building the Kitchenware Direct empire.