$1.25 Billion Spent on Cyber Monday

Natasha Sholl By Natasha Sholl | 30 Nov 2011

The latest report from comScore shows a massive $15 billion already spent this holiday season in the US, with Cyber Monday breaking records for the most people buying online on a single day.

comScore has reported that US retail e-commerce spend for the first 28 days of the November – Devember 2011 holiday spend has increased 15% compared to the same time last year. To date, $15 billion has been spent online for this holiday season. Cyber Monday reached a staggering $1.25 billion, marking a 22% increase compared to last year.

“Cyber Monday was yet another historic day for e-commerce, with online spending reaching a record $1.25 billion,” said comScore chairman Gian Fulgoni. “It was just the second billion dollar spending day on record, following on the heels of Cyber Monday 2010. While last year saw Cyber Monday rank as the heaviest online spending day of the year for the first time ever, it will be interesting to watch the next couple of weeks to see if any future individual days in 2011 manage to leapfrog this year’s highest day-to-date.”

The number of buyers on Cyber Monday was up 11% and the average purchase spend was up 9%. A staggering 10 million people bought online on Cyber Monday which comScore claims is the highest number on record in a single day.

Over 50% of Cyber Monday purchases were made from work computers, 43.2% were made from home computers and 6.6% of sales originated from international locations.

With figures like this, would you like to see Cyber Monday hit Australian shores?

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