E-COMMERCE TIME MACHINE: Harvey Norman

Power Retail By Power Retail | 12 May 2022

Far from the infamous comments about the inability to make money online, Harvey Norman’s e-commerce offering has come a long way. Let’s take a look at Harvey Norman’s online journey from 1996 to today in the e-commerce time machine.

In 2008, Gerry Harvey famously said “Online people do not make any money.” He even took it one step further, canning the industry entirely: “The whole world was conned with online retailing,” he shared.

Three years later, in 2011, he told News Corp that the Harvey Norman business would be online ‘within weeks’.

“My heart’s beating very strongly on whether we make any money out of it,” he told News Ltd at the time. “I haven’t got any choice. I’ve got to cannibalise our stores.”

We have come a long way since those fateful and now-infamous comments, so we thought it would be interesting to take a look at the Harvey Norman e-commerce journey, from the mid-’90s until today. How much has changed? Are there developments needed for further growth?

1996

 

 

1998

 

 

2004

 

 

2006

 

 

2008

 

 

2010

 

 

2012

 

 

2014

 

 

2016

 

 

2018

 

 

2020

 

 

2022

 

The e-commerce landscape is changing. With a Power Retail Switched On membership, you get access to current e-commerce revenue and forecasting, traffic levels, average conversion rate, payment preferences and more!

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