E-COMMERCE TIME MACHINE: IKEA

Power Retail By Power Retail | 18 May 2022

IKEA has been at the forefront of digital retail since the ’90s. Did this trailblazing theme continue as digital retail developed across the country? Take a look at the Power Retail E-Commerce Time Machine with us and find out!

All online platforms look like medieval versions of digital retail in their early days. But IKEA was always one step further than the rest with their online platforms. From a product guide in the ’90s to room ideas in the early-00s, it seemed that IKEA was an innovator of e-com before everyone else. But did it last, and what further innovations could be introduced to keep IKEA at the top of its game?

 

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