E-COMMERCE TIME MACHINE: Matchbox

Power Retail By Power Retail | 01 Jun 2022

Established more than 40 years ago, Matchbox is a major household retailer across the country. Take a look at the Power Retail E-Commerce Time Machine to explore the journey this retailer has undertaken from 2006 to today. 

With more than 20 stores in major states, it’s a family-owned business that has become a household name with Aussie consumers.

Up against the big players in the industry, Matchbox hasn’t been in the online field for a long time, but it has certainly changed the way it operates in the last few years. Starting off with a simple online catalogue, it has since transformed into a fully-fledged e-commerce platform, utilising its omnichannel presence.

2006

2008

2011

2014

2016

2018

2020

2022

The e-commerce landscape is changing. With a Power Retail Switched On membership, you get access to current e-commerce revenue and forecasting, traffic levels, average conversion rate, payment preferences and more!

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