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E-COMMERCE TIME MACHINE: Mecca
As the winner of the Top Loyalty Program Award at the Power Retail All Star Bash, Mecca remains one of the leading retailers in the country. A trailblazer for the beauty, it has come a long way since its humble beginnings in the ’90s.
All retailers that enter the online space have to start somewhere, and Mecca is no exception. Taking a look at the website today, its content and UX inspires others in its wake, but what about when it first launched?
Just like beauty trends, e-commerce technology and innovation change over time, and develop at different rates to adapt to consumer behaviour.
How did it fare in the early ’00s, and how long did it take to switch things up? Is there anything that the platform needs to add or adjust? Let’s take a look at Mecca’s digital journey in the e-commerce time machine.
The e-commerce landscape is changing. With a Power Retail Switched On membership, you get access to current e-commerce revenue and forecasting, traffic levels, average conversion rate, payment preferences and more!