E-Commerce Time Machine: Sephora

Power Retail By Power Retail | 14 Dec 2020

Sephora is one of the most recognisable retailers in the world. Established 50 years ago, it has helped transform the beauty industry to what it is today. Take a trip back in time and see how the cosmetic retailer giant has transformed its e-commerce offering from 1997 to today, both internationally and in Australia.

Sephora is one of the most popular cosmetic retailers on the planet. Established in the 1970s in Paris, France, it features more than 3,000 brands and is served in more than 34 countries across the globe. The LVMH-owned retailer launched in Australia in 2014, launching its e-commerce offering shortly after. Let’s take a look at the international e-commerce offering, and compare it to the Australian equivalent over the years.


Sephora | 1997


via Wayback Machine

Sephora | 2001


via Wayback Machine


Sephora | 2006


via Wayback Machine


Sephora | 2010

via Wayback Machine


Sephora | 2014


via Wayback Machine


Sephora | 2017


via Wayback Machine


Sephora | TODAY

via Sephora


Sephora Australia | 2015


via Wayback Machine


Sephora Australia | 2017


via Wayback Machine


Sephora Australia | TODAY


via Sephora Australia

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