E-Commerce Time Machine: Sephora

Power Retail By Power Retail | 14 Dec 2020

Sephora is one of the most recognisable retailers in the world. Established 50 years ago, it has helped transform the beauty industry to what it is today. Take a trip back in time and see how the cosmetic retailer giant has transformed its e-commerce offering from 1997 to today, both internationally and in Australia.

Sephora is one of the most popular cosmetic retailers on the planet. Established in the 1970s in Paris, France, it features more than 3,000 brands and is served in more than 34 countries across the globe. The LVMH-owned retailer launched in Australia in 2014, launching its e-commerce offering shortly after. Let’s take a look at the international e-commerce offering, and compare it to the Australian equivalent over the years.

 

Sephora | 1997

 

via Wayback Machine

Sephora | 2001

 

via Wayback Machine

 

Sephora | 2006

 

via Wayback Machine

 

Sephora | 2010

via Wayback Machine

 

Sephora | 2014

 

via Wayback Machine

 

Sephora | 2017

 

via Wayback Machine

 

Sephora | TODAY

via Sephora

 

Sephora Australia | 2015

 

via Wayback Machine

 

Sephora Australia | 2017

 

via Wayback Machine

 

Sephora Australia | TODAY

 

via Sephora Australia

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