E-COMMERCE TIME MACHINE: The Athlete’s Foot

Power Retail By Power Retail | 24 Jun 2022

The Athlete’s Foot has been a leader in footwear since the ’70s. As a mainstay retailer in Australia, its recognisable logo and colour scheme is a staple in retail. But what about its e-commerce offering? We jump into the E-Commerce Time Machine to find out!

The online landscape didn’t really take off in Australia for several years, but it doesn’t mean that there weren’t retailers that took it seriously.

However, some retailers left it until the last minute before adding online shopping into the mix. This can be said for The Athlete’s Foot. Not much changed between 2002 and 2006, with users unable to shop online until the early 2010s. Let’s take a look at the changes (or lack thereof) from the turn of the century until 2022.

 

2000

 

2002

 

2004

 

 

2006

 

2008

 

2011

 

2013

 

2015

 

2017

 

2020

 

2022

 

The e-commerce landscape is changing. With a Power Retail Switched On membership, you get access to current e-commerce revenue and forecasting, traffic levels, average conversion rate, payment preferences and more!

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