Reebok opens flagship Australian store

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By Published On: July 11, 20230 Comments

Cult favourite footwear and lifestyle brand Reebok has unveiled its first ever Australian store at Chadstone.

Currently stocked in shoe stores across the globe and available online on its dedicated Australian ecommerce store, and with a variety of partners including ASOS and THE ICONIC, footwear brand Reebok has opened the doors to its first ever Australian store.

Located at Chadstone mall in Victoria, the 167 square meter store opened last Friday with an opening offer that saw the first 100 visitors gifted with a limited edition merch pack.

“The introduction of Reebok Pacific’s premium store concept at Chadstone represents a significant milestone for us at Reebok Pacific,” head of marketing James Chan said.

“We are committed to delivering an unparalleled retail experience that blends innovation, style, and performance with the aim to stay at the forefront of the industry while solidifying our presence in the Australian market.

“Further building brand loyalty and strengthening our relationship with the local community by incorporating elements that resonate with their unique preferences and values is an integral part of our approach.

“It allows us to establish authentic and strong connections with our customers that form the foundation of the brand.”

The store itself features design elements commemorating the brand’s 65 year history and legacy with a feature wall presenting a timeline of the brand, a framed founder-signed sneaker next to a size 22US shoe worn by Shaq, and a giant logo splayed across the ceiling.

“This is a monumental event for Reebok Pacific, being our inaugural bricks-and-mortar concept store in a flagship location,” Reebok Pacific GM Ash Sampson said.

“We now have a first-class retail proposition we are all incredibly proud of and this is just the beginning. We have the ability to showcase the best of the Reebok brand across Apparel and Footwear while educating the consumer on our rich heritage which is exciting.”

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About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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