Rithum: a Global Commerce Company Culmination

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By Published On: December 14, 20230 Comments

Commercehub, ChannelAdvisor, Dsco and Cadeera have joined forces to become Rithum, a holistic company that spans the entire ecommerce journey.

Global commerce companies Commercehub, ChannelAdvisor, Dsco, and Cadeera coming together to power seamless shopping journeys for the world’s largest brands and retailers under a new name, Rithum. 

“We’re thrilled to introduce Rithum, which now represents the company we’ve built over the last 20 years – one that has brought industry leading businesses together to create unmatched value for our customers. Our mission is to build profitable and lasting commerce businesses for the world’s greatest brands, retailers, and suppliers. It’s truly how we operate everyday,” said Bryan Dove, CEO of Rithum. “This next chapter will be our best yet. I’m incredibly proud of the momentum and innovation we’ve seen in our business, and we are committed to fueling our customers’ growth well into the future.” 

According to Rithum, its network supports over 40,000 brands, retailers and suppliers globally and spans the entire ecommerce lifecycle. This includes managing product listings, marketing, sales and delivery, which enables businesses to rapidly expand category and product assortment, manage inventory with fluctuating consumer demand, establish dropship or marketplace distribution, and integrate digital marketing with listing optimisation—all while testing performance to help maximise ROI and investment.

“Leaders from brands and retailers need a partner that is thinking holistically across different partnership models in the connected commerce ecosystem,” said Heather Hershey, Research Director, Worldwide Digital Commerce CIS, IDC. “Rithum aims to fill this gap in the industry and serve as a one-stop shop powering the entire e-commerce shopping journey.”

Alongside the rebrand, Rithum has also announced it has acquired multi-model Ai platform Cadeera.

“We’re excited to welcome the Cadeera team to Rithum. With this new platform, AI will accelerate Rithum’s disruption of commerce by automating a number of processes across the e-commerce lifecycle – enabling retailers and brands to meaningfully reduce operating expenses and increase speed-to-site for new products,” said Aarthi Ramamurthy, Chief Technology and Product Officer at Rithum. “This is just the beginning for us. We will continue to invest in this area significantly to infuse AI across our entire platform, equipping brands and retailers with the tools they need to grow their businesses.”

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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