Ryan Gracie on MyDeal Rebrand: “You Can Buy Happiness”

As part of the rebrand, MyDeal is revealing a ‘bold and energetic’ brand identity. Created in collaboration with the independent creative studio, Christopher Doyle & Co – which has previously worked with Spotify and many others – the rebrand is the next step towards the evolution of the online marketplace.

While the company’s initial focus for the marketplace was home and lifestyle products, over the last 12 months, MyDeal has shifted towards making the life of customers easier and uncomplicated.

via MyDeal

“After an amazing journey over the past 10 years, now is the perfect time to be giving MyDeal a new look and feel, creating a memorable personality that we know Aussie shoppers are going to love,” shared Ryan Gracie, the Chief Marketing Officer at MyDeal. “I’ve joined MyDeal at a pivotal moment in the company’s growth story and I couldn’t be more excited to be working alongside founder and CEO, Sean Senvirtne, Head of Brand, John Barkle, and the broader team to take this brand to a new level.

“The revitalised identity allows us to connect with a new generation of online shoppers by bringing to life the MyDeal shopping experience in a fun and approachable way, at MyDeal you really can buy happiness. This is our first step on the journey to making MyDeal famous,” Gracie shared.

MyDeal’s new logo features a smiling ‘Y’, with two dots above the letter to symbolise eyes. The updated typography, new colour palette and change in brand tone aims to align alongside the brand’s updated energy.

The online retailer will roll out a broad campaign, putting MyDeal on platforms like TV, radio and OOH. To start off, MyDeal will feature within AFL and NRL games on LED signage. Premium billboards will go live in late August across Brisbane, Sydney and Melbourne.

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