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Seafolly’s New Website Boosts Online Traffic

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By Published On: April 26, 20180 Comments

As part of its new international growth strategy, Australian swimwear brand, Seafolly, has launched its new global e-commerce platform. Within weeks of going live the online store has already seen a boost in online traffic and revenue, insiders say.

Developed in partnership with Tryzens, a systems integrator and service provider, Seafolly’s new digital platform is designed to support the brand’s Australian and international growth aspirations.

Seafolly has already expanded in Europe, North America, and Asia, with further global development reportedly being a key motivator behind the brand’s latest e-commerce strategy.

“In launching our new site, we needed to ensure that the platform could address our core goals of a rich and engaging experience no matter where and how our customers shopped, enabling international expansion in the process,” Seafolly’s CEO, Paul Kotrba says.

Since the site went live, Kotrba says there has already been an increase in traffic coming from both local and international users.

“We are already seeing much greater levels of new traffic visiting the store and we look forward to driving engagement with these new customers as well as building the loyalty with those who have shopped with us regularly before,” he says.

Seafolly is the latest in a long string of Australian and overseas retailers to get an updated e-commerce platform, with American department store, Walmart announcing updates to its digital footprint and Westfield.com.au launching its new site to service retailers from across the country, in the last week alone.

Since the appointment of Kotrba as Seafolly’s CEO in January this year, the brand has been taking steps to realise Kotrba’s vision of turning “Seafolly into the world’s number one iconic swimwear and beach lifestyle brand”.

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