ShipStation invests in Australia with new product features and integrations

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By Published On: May 10, 20231 Comment

ShipStation has expanded on its optimisation offerings as Australian businesses seek customer centric solutions amid a looming recession.

With ongoing economic issues and a looming recession, Australian retailers need to optimise their business strategies from inception to fulfilment to ensure they avoid skyrocketing costs and generate demand so they don’t miss out on their share of the ever elusive customer wallet.

Customers are more aware than ever of how they are spending right now with ongoing rates increases and inflationary pressures. While this week’s budget announcements included policy set to provide temporarily cost of living relief for business and customers, ARA CEO Paul Zahra highlighted that the government has overlooked the fact that businesses need more support than ever in managing operating costs and logistics.

Global leader in shipping software, ShipStation has a new vision to strengthen its existing integrations offering of over 300 partnerships, and further expand its optimisation offerings to ensure retailers in the Australian market can deliver no matter what, both effectively and efficiently, optimising their businesses to the utmost degree and reducing operating costs. And as the world’s most integrated shipping and fulfilment platform, ShipStation has invested in a range of exciting new offerings to help retailers achieve just that.

“We’ve expanded our native selling channel integrations, including the visual development platform Webflow and opened the door to 17.9 million active customers on Korea’s leading marketplace Coupang,” says David Boyer, ShipStation Australia & New Zealand General Manager. “Existing integrations with Wish marketplace and Square Online are strengthened and better than ever.”

“With our new vision, it’s time to double down on our legacy of customer-centricity to empower retailers all over the world. We’re investing in Australia, with a shifted focus to bring product features to this region faster to help businesses scale.”

New Features

New features introduced by ShipStation include the Dropship Manager and the 3PL Manager. These features contribute to the current offerings of ShipStation to further streamline processes. The Dropship Manager replaces manual data entry and communicates fulfilment data from your ShipStation account directly to your vendors’ ShipStation accounts, providing an automated, streamlined way to view and transmit order details, vendor information, fulfilment statuses, and shipping notifications. The 3PL Manager similarily streamlines fulfilment practices. A subscription add-on, ShipStation 3PL provides third-party logistics companies the tools to integrate, sync, and ship orders in a simple way, also enabling the onboarding of new and existing clients into a ShipStation ecosystem.


Further enhancements to ShipStations current offerings include an updated New Order Details section and a Split Ship Workflow.

New Selling Channel Integrations

Adding to its extensive range of selling integrations, ShipStation has now onboarded, Neto by Maropost, Mirakl, and Coupang, as well as strengthened integrations with Wish and Square Online. Neto by Maropost is an automated shipping and branding integration part of Maropost Commerce Cloud. Mirakl enables sellers to quickly find and onboard suitable marketplaces such as Catch, Bunnings Marketplace and Westfield Direct and easily map product data and seamlessly retrieve and print order labels. Coupang is Korea’s leading marketplace with over 17.9 million active customers, now seamlessly integrated into ShipStation’s platform alongside over 300 other partners in leading shopping carts, marketplaces, carriers, and fulfilment service.

New Carrier integrations

In order to support new selling channel integrations, ShipStation has also onboarded carrier integration with Quantium Solutions, Toll Global Express, and Maersk which join its current offerings of Australia Post, Sendle, and DHL.

Later this month, ShipStation will release a guide outlining clear guidelines on how merchants can optimise their processes to generate demand and offer their customers what they need to ultimately increase conversion and secure loyalty. You can find out more about ShipStation here:

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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One Comment

  1. Eva June 9, 2023 at 7:42 PM - Reply

    In this article, it is mentioned that ShipStation, an online shipping software provider, is expanding its presence in Australia through new product features and integrations. The company aims to enhance its services to cater to the needs of Australian businesses and improve their shipping processes. It’s interesting to see how ShipStation’s investment in Australia will benefit local businesses and contribute to the growth of e-commerce in the region. Regarding your recommendation for an international software development company, Inoxoft – , they could potentially collaborate with ShipStation to leverage their expertise in software development and provide additional value to the company’s offerings. Such a partnership could lead to innovative solutions and further advancements in the field of online shipping and logistics.

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