Shopify has reported its Black Friday, Cyber Monday shopping data using real time global data. In Australia, it was a record breaking event.
Black Friday sales smashed records this year as consumers saved to spend on sales events. Shopify has shared its global data from millions of Shopify merchants. “This year’s Black Friday is back with a bang in Australia, as it grows to be one of the biggest commerce events with average spending having broken records from previous years,” said Shaun Broughton, APAC managing director for Shopify. “We’ve seen consumers spend during this season to save in the long run, as they make more considered and conscious purchases from independent Aussie brands.”
Australia was the third top selling country behind the US and the UK. In Australia, the peak sales hour was 10.00am AEDT on Black Friday, with an average cart price of $168.05 AUD. According to Shopify’s data, that’s up from last year’s average of $163.28 AUD from Black Friday 2021, and $128.93 AUD from Black Friday 2020.
The top five product categories in order were, Apparel & Accessories, Health & Beauty, Home & Garden, Food & Beverages, and Electronics. Globally, Apparel and Accessories similarly held the top spot.
Globally, top sales peaked at $3.5 million per minute at 12:01 PM EST on November 25.
Mobile sales dominated desktop with 68 percent of sales made on mobile, and 32 percent on desktop. In 2021, 66 percent of sales were made on mobile, 34 percent were made on desktop, and in 2020, 65 percent of sales were made on mobile, 35 percent were made on desktop.
Fourteen percent of orders were cross-border, showing Australian consumers are keeping it local and supporting Aussie business. This can most likely be attributed to delivery timelines as keeping it local is more likely to ensure gifts arrive by Christmas time. The most popular cross-border country pairings were Australia-United States, Australia-New Zealand, and Australia-United Kingdom. Again, Apparel & Accessories took out the top product category spot for cross-border sales, followed by Health & Beauty, and Home & Garden.
While Shopify primarily operates online, it has reported that offline POS sales made by Shopify merchants in Australia have grown by 29 percent since Black Friday last year. This reflects the shift customers have been making back out to traditional offline shopping.
“It’s inspiring to see Shopify merchants buzzing this weekend, as they meet their customers online, in store, or everywhere in between, to make a real connection and build loyalty with shopper,” said Broughton.
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