Snapchat Launches Dynamic Ads to Bolster Online Growth

The social media platform allows retailers to use products from catalogues service ads in multiple markets.

This expansion into the Australian e-commerce market allows retailers to expand their consumer base and respond to customer demand.

“COVID-19 has made businesses pivot their strategies, and pay closer attention to their digital sales channels. In the same way, consumer behaviour is rapidly changing and many are increasingly turning to digital behaviours across every aspect of their lives, including communication, commerce, entertainment, fitness and learning. We believe that this will accelerate the digital transformation across many businesses,” said Kathryn Carter, the General Manager at Snap ANZ.

Australian partners include Culture Kings, JD Sports and Tropeaka, who were the first DPA ads tested across the country.

“Through Dynamic Ads, we are able to tap into new, unique audiences at scale and at ease, especially during these times as e-commerce becomes a more prominent aspect in our daily lives. We have seen some positive results during the beta testing phase and are pleased to partner together to continue to drive innovation within the JD Australia business,” said Deborah Papazoglu, Head of Multi-Channel at JD Sports APAC.

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