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Sneakerboy and LRG Collapses, Angry Customers Left in the Dark

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By Published On: July 5, 20220 Comments

The luxury footwear multichannel retailer, Sneakerboy, and its parent company, Luxury Retail Group, have collapsed, filing for administration on Saturday. This comes as a barrage of angry customers flock to its social media platforms to report unfulfilled orders.

The business, which is owned by Luxury Retail Group, which is also filing, has appointed Stephen Dixon of Hamilton Murphy as administrators.

According to the AFR, the administration includes ‘all present and after-acquired property – no exceptions’ of Sneakerboy and Luxury Retail Group.

Sneakerboy sells footwear and streetwear from leading luxury brands and designers, including Margiela, Alexander McQueen, and Balenciaga, with prices reaching upwards of $1,500 for a pair of shoes.

The Sneakerboy website is still up and running, advertising items for sale on the e-commerce platform and its social platforms, such as Instagram. However, this has prompted dissatisfied customers to share their thoughts on Sneakerboy’s social media platforms. “Why do you guys have items advertised as in stock on your website that I have been waiting to receive for three months?” wrote one user. While its Facebook account is up and accepting comments, the business has decided to restrict comments on its Instagram platform.

Shoppers claim that the orders they have made are currently on backorder, with many waiting up to six months for their order to arrive. The retailer has responded to some comments, citing the ongoing sales events to impact shipping. On its website, the following note reads: “Orders placed during busy sales periods may be subject to additional processing and packing times. We apologise in advance for these short delays.”

There has been an update added to the retailer’s website, filed under the ‘announcements’ tab on the ‘Customer Service’ page. “Sneakerboy is in Administration. All orders from July 2, 2022 will be fulfilled by the Administrators moving forward,” the announcement reads.

The announcement to customers on a ‘customer service’ page.

Moreover, the website for Luxury Retail Group is currently unavailable, stating that a new site will be ‘launching soon’. In a similar theme to its child company, Luxury Retail Group has received a barrage of negative reviews from its clients on Google, some from more than two years ago. “Small businesses and creditors beware,” wrote one user. “There is no website. Phones aren’t answered and you can’t even leave a message with accounts.”

A creditors meeting for Sneakerboy and Luxury Retail Group will be held on 13th July.

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