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11.11

How Online Retailers Can Profit from Singles’ Day

Singles’ Day began on Chinese university campuses in the mid-1990s as a counterpoint to Valentine’s Day for couples. Now 11.11, four 1s as the date is written, is a US$30 billion global shopping event, bigger than last year’s record-breaking US$7.9 billion Cyber Monday online shopping day in the US. How can online retailers cash in on the global shopping festival when it hits?

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