As retailers determine the developments in business strategies, it’s imperative to understand what drives a consumer to shop online. How did online shopping sentiment change in 2020? Have comfort levels with online shopping changed in the last 12 months, and how will this impact retailers in the long run?
In the last three months, e-commerce has expanded and accelerated faster than ever before. With more need for speed and the demand for adaptability, the pandemic has become one of the driving reasons why a digital focus is more critical than ever.
Online shoppers in the US are expected to spend big this holiday season, with Aussie consumers trailing closely behind. From November 1 until December 31, Adobe predicts online and offline sales will increase.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.