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Netflix with ads a new opportunity for retail

Streaming giant Netflix have formally confirmed their plans to release a cheaper, ad-supported subscription model for its service, with the cheaper per-month option to officially launch on November 3.

By |October 14, 2022|Categories: News|Tags: , , , , |0 Comments

Retail media forecast to see $1.2 billion boost to ad market by 2026

With an existing market worth of $850 million, professionals services network PwC forecast that the value of retail media could be worth as much as $2.1 billion by 2026, provided retailers are willing to take advantage of the largely untapped potential offered by opportunities in the industry.

By |September 16, 2022|Categories: News|Tags: , , , , |0 Comments

Google’s Black Friday and Cyber Monday Experiment

Google is reportedly running a two-week experiment, giving retailers a chance to promote their Black Friday and Cyber Monday deals using ‘Promotion Extensions’.

Myer Launches Data-Driven “Naughty or Nice” Campaign

The struggling department store has launched its Christmas shopping campaign, claiming live data and social media will play a role in how well its advertising collateral engages customers.

By |November 13, 2018|Categories: News|Tags: , , , , , |1 Comment
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