“Really Cool and Fun”: Augmented Reality Mirror Trial a Hit

Dean Salakas lets us know how The Party People's innovative augmented reality mirror trial went and whats on the horizon for the tech.

By |November 22, 2023|Categories: News|Tags: , , , , |0 Comments

Behind Amazon’s Mysterious and Secretive ‘New-to-World’ Project

Amazon is no stranger to heavily investing in new projects. A recently unearthed series of job listings on the retailer's website has the industry wondering what's next on the cards for Amazon.

By |April 20, 2022|Categories: News|Tags: , , , , |0 Comments

Freshly Squeezed: 14.11.19

The Iconic launches a new AR tool and Nike will no longer sell its products on Amazon. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

ASOS’ Strut Down the Virtual Catwalk

Augmented Reality is so hot right now, thanks to ASOS' latest launch of a virtual catwalk. In its first stint into AR, the online fashion store has announced the launch of 'Virtual Catwalk', a service that allows consumers to see models wearing the pieces of clothing.

By |June 28, 2019|Categories: News|Tags: , , , , , |0 Comments

Bridging the Gap: How AR is Revolutionising Shopping Online

Rebecca Burrows, General Manager of Segment Development & Marketing at Australia Post tells us how new technology can help accelerate online shopping growth.

By |May 2, 2019|Categories: News|Tags: , , , , |0 Comments

The Latest Player in the Gamified Shopping Arena

Imagine walking down the street and using your phone to access bargains in bricks-and-mortar stores near you? The latest mobile app to hit the gamified commerce scene does just that.

Modern Retail and Tech: The Normalisation of AR

Augmented Reality (AR) isn’t just a distant, futuristic idea like time travel devices and regular space travel, it’s modern tech that’s here now, and is driving the future of cross-channel shopping experiences.

By |March 14, 2019|Categories: News|Tags: , , , , , , , , , |0 Comments

Warby Parker Has Introduced a Virtual ‘Try-On’ Feature

The direct-to-consumer eyewear brand is leveraging the iPhone X's facial mapping technology to allow its mobile users to virtually try-on glasses before making a purchase decision.

By |February 6, 2019|Categories: News|Tags: , , , |0 Comments
Heather Bone
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