ASOS and Boohoo Under Investigation for ‘Greenwashing’ in UK

Retailers Boohoo, ASOS and Asda are currently under investigation by the competition regulator, Competition and Markets Authority (CMA), for potentially greenwashing and misleading customers about their 'green' actions. 

By |August 1, 2022|Categories: News|Tags: , , , , , , , |0 Comments


Fun fact: ASOS was originally known as As Seen On Screen, and it showcased fashion inspired by celebrities that the everyday shopper could find. Since then, it has become one of the world's largest and leading fashion marketplaces, with tens of thousands of clothes on its platform. Let's take a look at the E-Commerce Time Machine to see how far this fashion retailer has come from 2003 to 2022.

By |July 7, 2022|Categories: News|Tags: , , , , |0 Comments

ASOS Warns of Falling Profits After Smash FY Results

ASOS is undergoing some big changes. Not only has the CEO stepped down, but the business has warned of potentially changing profits by about 40 percent, due to increasing prices and a strain on the supply chain.

By |October 14, 2021|Categories: News|Tags: , , , , , , , |0 Comments

ASOS Acquires Topshop, Deal ‘Makes Perfect Sense’

Pureplay UK online retailer, ASOS, has snapped up Arcadia Group's Topshop and other brands, which filed for administration late last year. The deal excludes physical stores, driving further digital growth.

Will ASOS Acquire Topshop? Here’s What We Know

ASOS is looking to acquire Arcadia Group's Topshop, Topman and Miss Selfridge following its administration in November 2020. 

E-Commerce Time Machine | ASOS

ASOS has been one of the world's leading pureplay retailers for years. Since launching in 2000 in London, it has become a global e-commerce giant. Let's go back in time and see how the site has changed since the beginning.

This Online Retailer Reduced Its Carbon Emissions by 30%

Since 2015, ASOS has been reducing its carbon emissions as part of its Carbon 2020 strategy. 

ASOS’ Strut Down the Virtual Catwalk

Augmented Reality is so hot right now, thanks to ASOS' latest launch of a virtual catwalk. In its first stint into AR, the online fashion store has announced the launch of 'Virtual Catwalk', a service that allows consumers to see models wearing the pieces of clothing.

By |June 28, 2019|Categories: News|Tags: , , , , , |0 Comments

Q&A with ASOS’ Chioma Anokuru: Customer Experience

How much of CX is about meeting KPIs and how much is just about meeting consumer expectations purely because that's what they want? An expert spills all.

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