One of the biggest challenges in retail is to move beyond the 'I’m just looking' phase. The next step is to get the base sale and then the upsell. There are never-ending selling strategies and tactics to implement to improve revenue. However, the one thing overlooked is the power of delivering excellent CX.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.