In the months following the peak of the pandemic, online groceries have skyrocketed in popularity. We sat down with Lynn Ormiston, Commercial and Digital Innovation Manager at Naturally Good, to discuss the increase in online food sales and why retailers should pay attention to consumer changes.
Social commerce has exploded in popularity over the last six months, with retailers using the social space to appeal to a new audience and take advantage of the online retail boom. We spoke to Kevin Huang, the Vice President APAC at Smartly.io, to examine the changing consumer behaviour, responses to s-commerce and how it will impact retailers in an uncertain future.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.