The changes to retail this year have been paramount, and they're likely never to return to what once was. Australians in isolation who have never shopped online were left with no option but to give it a go, and have since adapted to the online space. Enter the older shopper - have they been left in the dark?
It's no secret that retailers compete to lock in the best delivery time, and shoppers are happy to pay a little bit extra to get their parcels to their doorstep sooner. So, how do Aussies compare to the rest of the world?
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.