As the holiday season fast approaches, the Australian arm of online retail giant Amazon has released its hotly anticipated Top 100 Holiday Toy list with some adorable assistance from the Starlight Children’s Foundation.
Once relegated to a US-only phenomenon, Black Friday has seen exponential growth in Australia in the last decade to where it is now considered by many to be the single biggest date on the Australian retail calendar. This year, as consumers grapple with high costs of living and the ramifications of an immense and ongoing spike in inflation rates since mid-2021, retailers are being warned to start their preparations for the sales event even earlier than normal.
Fallout from the historic Optus data breach continues to be acutely felt, with the full extent of the damage to Optus’ brand credibility as a result of the cyber attack unlikely to be known for months or even years to come. Meanwhile, consumers and retailers alike are warned to be vigilant as Black Friday events are predicted to see a rise in instances of online scam attempts.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.