E-commerce is booming. By now, we all know why. Physical stores may be taking a hit in 2020, but brick mortar retail still outperforms e-commerce in many areas. In particular, in-store converts much higher than online. Why? One reason is that physical stores use all the tools in their arsenal to create a personalised customer experience. Can e-commerce compete?
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.