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Let’s Talk Branding with John Barkle, Head of Brand at New Aim

We're living in a world where loyalty to brand is exceedingly low. And according to retail data, it's only getting lower. So how can retailers improve their chances of getting noticed? Branding. We had a chat with John Barkle, the Head of Brand of New Aim and former Head of Brand and Loyalty at MyDeal, to discuss the best and worst of branding in 2022, and why retailers need to start their branding journey now.

By |August 16, 2022|Categories: Case Profiles|Tags: , , , |0 Comments
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