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Brands on Social media

‘See Yourself on Pinterest’: Turning consumer ideas into retail profits

Image sharing social platform Pinterest has seen surprising growth in recent years boosted by the COVID-19 pandemic, seeing it reach a global traffic rank of 36 as recently as August according to SimilarWeb insights - even exceeding the ranking of e-commerce giant eBay - but it may well be the platform’s format offering the greatest potential assets for retailers.

Is This the Death of Influencers As We Know It?

For all Instagram lovers in Australia, it's time to say goodbye to your likes. What does this change mean for the platform, and how will it affect retailers' marketing strategies?

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