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CDXP

How to Capture Zero-Party Data (and Use It)

Third-party cookies are gradually being phased out from many advertising technologies, putting every retailer with a digital presence at a crossroad. Retailers have to look for less intrusive methods of capturing data, while figuring out how to build more personalised customer relationships. As a result, they are turning to Customer Data and Experience Platforms (CDXPs), to help capture and activate consensual zero-party data.

By |January 25, 2023|Categories: Sponsored Post|Tags: , , , |0 Comments
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