The holiday season is fast approaching, and for retailers who are placing primary focus on e-commerce, now is the time to start planning for the influx of sales during the peak sales period. We spoke to Leigh Williams, CEO and Founder of eStore Logistics to make the holiday season go as smooth as possible, in a year of unpredictability.
The last six months have been a whirlwind for the entire world. In Australia, there has been a blur of events that have shaped and altered the way consumers understand and approach retail, which has further accelerated e-commerce growth.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.