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CLV

Why Customer Value Optimisation (CVO) is the biggest opportunity for ecommerce brands this year

The first ever event dedicated to mastering Customer Lifetime Value is coming to Australia. The CLV Revolution takes place online on February 22. We sat down with Webprofits Chief Strategy Officer Ben Fitzpatrick to discuss why Customer Value Optimisation (CVO) is the biggest opportunity for ecommerce brands this year and what we can expect from the upcoming event.

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