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consumer engagement

Is Your Personalisation Marketing ‘Intelligent’?

Research shows that personalisation can generate an increase in customer loyalty and sales. However, in order to achieve these results, you have to understand the importance of intelligent personalisation.

Are “Real People” the Answer to Consumer’s Trust?

ASOS included an image of a 20-year-old student in a product listing after being mocked by a date. The result has sparked a conversation about using "real people" as models.

Target, Coles, eBay All Part of New ‘Shake ‘N’ Shop’ Mobile Game

Flybuys is the latest loyalty program to jump on the gamification bandwagon, with the launch of its ‘Shake ‘N’ Shop’ in-app game.

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