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Consumer Habits

Cya Millennials, It’s All About Gen Z

It's time to say goodbye to Millennials as the Next Gen Shopper - say hello to Gen Z. This new type of digitally-native shopper may have many similar qualities to its predecessor, but there are some major differences that retailers need to identify if they wish to connect with them.

The Four Habits that Aussie Online Shoppers Have

Everyone is unique, but when it comes to shopping, research reveals that there are four distinct shopping habits that people fall into.

Payment Security and Shipping Costs the Biggest Pain Points for Aussies

According to the latest research into Aussie shopping habits, marketplaces aren’t as popular as you might think, cross-border commerce is changing and Australians are peeved over shipping costs.

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