Cotton On has become a household name for retailers and fashion lovers across the world. Starting out in 1991 in Geelong, it has expanded to more than 1,500 stores in 18 countries. Known as Australia's largest global retailer, the retailer has transformed along with every new fashion trend. Let's see how the retailer has changed from 1999 to today.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.