Shoppers are clearly feeling the pinch when it comes to spending. Many customers are having to sit down and really break down and consider where they can make savings in not just what they are paying for, but in how they are paying for it.
A lot of things have changed in the new decade, with many old aspects of e-commerce that were acceptable six months ago, but aren't as popular today. We asked a series of e-commerce experts to break down what makes great CX in 2020, and how retailers can improve on their current offering.
One of the biggest challenges in retail is to move beyond the 'I’m just looking' phase. The next step is to get the base sale and then the upsell. There are never-ending selling strategies and tactics to implement to improve revenue. However, the one thing overlooked is the power of delivering excellent CX.
Customer Experience (CX) is one of the most important parts of a customer's journey when shopping online. Besides price and a good delivery timeframe, the journey from search to purchase can make or break a retailer's reputation for existing and new customers.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.