A lot of things look different in 2021. With an uncertain year that fueled the acceleration of online adoption, the increased interest in services like Click & Collect, and the understanding of the importance of robust last-mile solutions, customer expectations have come a long way.
The pandemic has changed the way Australian shoppers have approached retail. The blurring of lines between e-commerce and brick-and-mortar has transformed experiences and behaviours. Power Retail asked a series of experts what makes good CX, how to improve and what has changed in 2020.
A lot of things have changed in the new decade, with many old aspects of e-commerce that were acceptable six months ago, but aren't as popular today. We asked a series of e-commerce experts to break down what makes great CX in 2020, and how retailers can improve on their current offering.
One of the biggest challenges in retail is to move beyond the 'I’m just looking' phase. The next step is to get the base sale and then the upsell. There are never-ending selling strategies and tactics to implement to improve revenue. However, the one thing overlooked is the power of delivering excellent CX.
Customer Experience (CX) is one of the most important parts of a customer's journey when shopping online. Besides price and a good delivery timeframe, the journey from search to purchase can make or break a retailer's reputation for existing and new customers.
Power Retail’s highly anticipated All Star Bash 2024 and the accompanying exclusive Outlook lunch event are just weeks away, and to further add to the excitement, Power Retail is thrilled to announce a partnership with Team Global Express.
Adam Shalagin delves into the new and imperfect ecosystem that is Streaming Media, whose video content is arguably the most powerful medium available for advertisers and brands to reach potential customers.