Landing a customer may seem like one of the hardest things a retailer can achieve, but the real challenge happens afterwards: keeping the customer coming back. In a world surrounded by retailers all trying to offer consumers the latest deals, and reel them back to become repeat customers, it can be hard to stand out. InnovaDerma decided to do something about it - here’s how they learned to swim against the current and keep their customers coming back over and over.
Rebranding is just as important in today's e-commerce climate as it has been in bricks-and-mortar retail over the last century. Tink Taylor from dotdigital looks at the rebranding process, detailing how he modernised his own company's image.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.