e-commerce strategy

EDITORIAL: Sales events vital to smooth riding of modern retail wave

In an economic climate seeing high inflation rates continuing to rise and corresponding cost of living rates at near-suffocating levels, Australian consumers are more cautious than ever about their spending, and increasingly on the hunt for opportunities to save.

The Name of the Game in E-Commerce

How can a company make a customer feel as though they're part of an elite club, or that they're getting the best deal available? Gamification of e-commerce platforms are now changing the way retailers attract customers.

Heather Bone
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