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SMS vs. Email: Which is More Effective?

When it comes to capturing the attention of customers, it's important to stay fresh and relevant. However, with so many players in the game, how can a retailer stay ahead of the pack and deliver great CX, and is SMS the new way to get it?

When No Marketing is the Best Marketing – Papier’s Mother’s Day Opt-Out

For many, Mother's Day is a difficult time of year for a wide variety of reasons. This brand gave its consumers the option to mute all marketing, validating their feelings and putting the customer first.

By |April 16, 2019|Categories: News|Tags: , , , , |0 Comments

Is Email Over? dotdigital Talks Marketing and what Retailers are Getting Wrong

Despite all talk focusing on 'the next big thing', email is still central to everything we do. Are retailers failing to get the basics rights and missing out?

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