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experiential commerce

How Little Designer Club is Re-Defining Experiential Shopping

The online-only children's brand is brightening up the school holidays with the launch of its latest pop-up campaign. Speaking to the brand's co-founder, Power Retail learns how experiential commerce has helped the business develop new initiatives and drive brand awareness.

A Look Inside Showpo’s First-Ever Pop-Up Store

On March 9, Showpo opened its first physical location since shuttering its Australian bricks-and-mortar stores in 2013. We take a look inside the LA pop-up, which the company describes as a "brand experience".

Nike’s ‘Living Retail’ Concept Unveiled in NYC

Nike has taken shopper experience to the next level, with its new ‘House of Innovation 000’ flagship NYC store hinting at the future of the cross-channel retail industry.

Top Trends for Experiential Commerce in 2018 and Beyond

Creating an authentic and exciting brand experience for your consumer is vital in order to leverage engagement and loyalty. But in a landscape where technology is developing at a rapid speed, how much emphasis should retailers be putting on things like AI and VR?

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