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Amazon Advertising Launches Plus Luxury Beauty Market Expansion

Amazon is making its next move with a luxury beauty storefront and Amazon Advertising. Will the expansion capture consumers, or is it too little too late?

By |April 10, 2019|Categories: News|Tags: , , , , , , |0 Comments

Individual Expression on a Mass Scale: CASETiFY

When Gigi Hadid and Kylie Jenner post about your latest product, you know you’re doing something right. But remaining relevant on a global scale takes more than influencers and social media hashtags.

By |March 29, 2019|Categories: Case Profiles|Tags: , , , , |0 Comments

“I Was Willing to Give Anything A Go”, Retailer on Selling Via Amazon

In anticipation of Amazon's Seller Academy, we talk to one of the company's sellers, Bendigo Gaming Tech, to see whether adopting a marketplace approach has proven fruitful for the brand.

How Little Designer Club is Re-Defining Experiential Shopping

The online-only children's brand is brightening up the school holidays with the launch of its latest pop-up campaign. Speaking to the brand's co-founder, Power Retail learns how experiential commerce has helped the business develop new initiatives and drive brand awareness.

Freedom Furniture’s Plan for Closing the Offline-Online Divide

Speaking to Power Retail, the National Sales and Operations Manager for the Greenlit Brands Group, Donald Furber reveals how Freedom Furniture is promoting cross-channel shopping experiences.

Planes, Trains and Automobiles: a Decade of HobbyKing

HobbyKing's growth has been enormous since it launched in 2008. But retailers can learn much from the many bumps in the road it encountered along the way.

By |March 21, 2019|Categories: Case Profiles|Tags: , , , , , , |0 Comments

#Fail: Online Retailers Tell Us What Happened When It All Went Wrong

It's unavoidable. If you're in business, things will go wrong, whether it's something major or something minor, something within your control or totally outside of it. Here, online retailers tell us what happened, and how they responded when the proverbial sh*t hit the fan.

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