In the midst of the e-commerce landscape, it can be easy to get caught up in the big trends that sweep through. From Buy Now, Pay Later to delivery by drone, there's always something new to pay attention to. However, there are some things in the industry that sometimes get forgotten, but are incredibly important o the online retail industry - fraud is one of them.
In the bustling world of retail, businesses are developing the most sophisticated and advanced ways of capturing the attention of an audience. From AI to Buy Now, Pay Later, there's a myriad of ways that consumers can take advantage of this budding technology. Unfortunately, with every new tech that is released, fraudsters are catching up too.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.