Gen Z
Sustainable Shoppers Want a Transparent Supply Chain
We recently witnessed a worldwide demand for large tech companies to lower their emissions and set carbon-neutral goals. This hyper-focus on bettering the planet has carried into the retail industry where sustainable shopping is quickly becoming a top priority to consumers.
How the ‘Always-On’ Consumer Mindset is Changing Retail Advertising
It's time to change the channel. Consumers are getting good at multitasking, with a new report indicating that shoppers are searching for Christmas products while streaming.
Former The RealReal Exec Spills on Re-Commerce, Gen Z and Retail Trends
Karin Dillie has been a leader in the luxury consumer space for more than 12 years. The former Director of Business Development at The RealReal has just secured a new role as VP of Partnerships at Recurate and we sat down with her to discuss the future of resale, re-commerce and how the next-gen shopper will change the face of retail as we know it.
Inside General Pants Co’s Gen Z-Focussed Growth Strategy
General Pants Co. is welcoming a band of new additions to its Executive Team, following a ramping up of its Gen Z-driven research.
Etsy Acquires Depop for $1.6B in Gen-Z Push
Etsy is acquiring re-commerce marketplace platform, Depop, for $1.6 billion, and is aiming to utilise the C2C marketplace to deepen its reach to the Next Gen shopper.
Cya Millennials, It’s All About Gen Z
It's time to say goodbye to Millennials as the Next Gen Shopper - say hello to Gen Z. This new type of digitally-native shopper may have many similar qualities to its predecessor, but there are some major differences that retailers need to identify if they wish to connect with them.
Gen Z Game Changers | Redefining the Boundaries of Commerce
Gen Z (age 4-24) represents a fundamental break with every other generation in human history – they've never lived in a non-digital world. Their attitudes are very different to older generations and give us a sneak peek to what the future of human behaviours might look like.
How Well do You Know the Next Gen Shopper?
Retailers all over Australia understand the importance of capturing the attention of new shoppers. Two or three years ago, understanding older Millennials was the tough job at hand, but now it seems like a piece of cake. They want a personalised, transparent and content-driven retail experience. But do retailers understand the Next Gen shopper? Power Retail investigates.
Three Steps for Winning Over Millennials and Gen Z
Forget stereotypes about frivolous whippersnappers and their avocado toast. A recent survey supports the emerging picture of Millennials (21-38) and Generation Z (13-20) as frugal sceptics who need things quick but are slow to reward businesses with their loyalty.
Why Big Brands are Turning to TikTok for Marketing
There's a rise in large brands turning to apps like TikTok for their new marketing campaigns, and they're working.
Shopify BFCM Sales Reach Record Breaking $9.3B USD Globally
Shopify merchant data reveals record breaking Black Friday and Cyber Monday highlights globally and in Australia.
Mys Tyler Launches Innovative AI Stylist Feature
Fashion Startup Mys Tyler has unveiled its new generative AI feature. We spoke to founder and CEO Sarah Neill to find out more.
BNPL Legislation Delayed
BNPL industry regulations will not be brought into law this calendar year as the government delays the process into 2024.
Solving the Major Challenges Faced in Omni-channel Retail
The omni-channel experience introduces new challenges. Retailers need to focus on three critical optimisations to ensure a frictionless customer experience.
Key Takeaways from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.
The Rise of Delivery Choices – What consumers want and how to exceed their expectations
HUBBED compiles three valuable insights on consumer preferences and expectations on their post purchase parcel delivery experience from its recent report, The Rise of Delivery Choices.
