We recently witnessed a worldwide demand for large tech companies to lower their emissions and set carbon-neutral goals. This hyper-focus on bettering the planet has carried into the retail industry where sustainable shopping is quickly becoming a top priority to consumers.
Karin Dillie has been a leader in the luxury consumer space for more than 12 years. The former Director of Business Development at The RealReal has just secured a new role as VP of Partnerships at Recurate and we sat down with her to discuss the future of resale, re-commerce and how the next-gen shopper will change the face of retail as we know it.
It's time to say goodbye to Millennials as the Next Gen Shopper - say hello to Gen Z. This new type of digitally-native shopper may have many similar qualities to its predecessor, but there are some major differences that retailers need to identify if they wish to connect with them.
Gen Z (age 4-24) represents a fundamental break with every other generation in human history – they've never lived in a non-digital world. Their attitudes are very different to older generations and give us a sneak peek to what the future of human behaviours might look like.
Retailers all over Australia understand the importance of capturing the attention of new shoppers. Two or three years ago, understanding older Millennials was the tough job at hand, but now it seems like a piece of cake. They want a personalised, transparent and content-driven retail experience. But do retailers understand the Next Gen shopper? Power Retail investigates.
Forget stereotypes about frivolous whippersnappers and their avocado toast. A recent survey supports the emerging picture of Millennials (21-38) and Generation Z (13-20) as frugal sceptics who need things quick but are slow to reward businesses with their loyalty.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.